Comparable work
Use briefs of similar complexity. Include set-up time and all human interventions.
Validation / Customer work
Evidence before
expansion.
Our initial product validation focuses on lead generation for service businesses: a defined audience, a clear offer and a campaign that a small team can review and run.
Initial focus
Start with a complete, narrow workflow.
Proposed pilot scope
- Agree one offer and one target customer group.
- Prepare a campaign plan and the required content.
- Record review time, revisions and approvals.
- Compare delivery with the team’s existing process.
- Review available campaign signals and the next recommendation.
Current evidence status
A validation plan, not a results claim.
Published product benchmarks and customer case studies are not yet available here. Future results should include the scope, measurement period, sample size and remaining limitations.
Measurement plan
Measure the whole cost of the work.
| Measure | What we would record | Why it matters |
|---|---|---|
| Time to an approved plan | Elapsed time from a complete brief to approval | Whether coordination becomes faster |
| Human review effort | Minutes spent reviewing and correcting work | Whether work is saved or simply moved |
| Quality | Factual, brand and brief-alignment issues | Whether outputs are useful and dependable |
| Workflow reliability | Failures, recovery steps and approval compliance | Whether the process can be trusted |
| Delivery cost | Model, tool and human time costs | Whether the economics support a product |
| Campaign outcomes | Qualified enquiries and conversions where measurable | Whether operational gains support business value |
Evaluation discipline
A fair comparison needs a fair baseline.
A clear quality standard
Define what makes an output acceptable before comparing speed or cost.
Context for results
Report the sample size and measurement period. Separate observed changes from causal claims.
Pilot conversations
Have a workflow we should test?
We welcome conversations with service businesses about their campaign process, review requirements and what useful improvement would mean.
Discuss a pilot