Context gets lost
Customer insight and brand decisions need to carry through from planning to the final asset.
Marketing expertise × agent orchestration
Connect the thinking.
Move the campaign.
Sadivi works with businesses on marketing strategy and delivery. We are building an AI orchestration platform to connect the brief, the work, the approvals and the learning.
Initial product focus: lead generation for service businesses.
Commercial activityMarketing strategy & delivery
Technology stagePlatform in development
Validation focusOne repeatable campaign workflow
The problem
The brief should survive every hand-off.
A useful campaign needs audience insight, a coherent offer, consistent content and a way to learn. When each step lives in a separate tool, the team becomes the connection between them.
Coordination costs time
Repeated briefing, checking and manual hand-offs consume the time teams need for higher-value work.
Results need a route back
Campaign signals are only useful when they inform a specific decision about what to do next.
Explore one campaign
From a business goal
to a reviewed next step.
Follow a service business lead-generation example. This is an interactive illustration of the proposed workflow, not a live product demo or a client result.
Illustrative workflow1 / 5
Start with a useful brief.
A service business wants more relevant enquiries. The team defines the offer, ideal customer, brand voice and campaign constraints.
- Input
- Offer, audience, goal and constraints
- Prepared output
- A shared campaign brief
- Human decision
- Confirm the audience and what success means
The business sets the objective.
Technology with a purpose
The platform has to earn its place.
We are designing around shared campaign context, explicit permissions and decisions that can be reviewed. The test is whether this produces useful work with less coordination and reliable quality.
Explore the technical approach01
Context across tasksKeep goals, source material and constraints connected to each output.
02
Approval before impactSeparate preparing an action from authorising spend or publication.
03
Learning with evidenceConnect recommendations to observed signals and their limitations.
How we plan to prove value
Real workflows. Clear measures.
The starting point is a focused lead-generation workflow for service businesses. Pilot evaluation will compare the work with an existing delivery process, including the human effort involved.
Read the validation planTime to an approved campaign planReview time and revision rateQuality issues and recoveryCost per completed workflow
The founding team
Experience behind the ambition.
Sadivi’s founders bring together product and AI delivery, corporate governance and fundraising experience and more than 25 years in corporate banking.
Dinesh Kumar U leads the business as CEO. Santhosh Kumar Ramadurai focuses on finance and governance. Vignesh SK leads product and AI strategy.
Meet the foundersCompany & careers
A business to build.
A team to build it with.
Marketing judgement and engineering need to work closely together. Explore the contribution each discipline can make as Sadivi develops its services and product.
Work with Sadivi
Bring us a campaign challenge.
Tell us about your business, the workflow you want to improve and what a useful outcome would look like.
Start a conversation