Work on the business problem.
Audience research, positioning, campaign planning, content and delivery coordination. The starting point is the customer’s objective and the judgement needed to deliver useful work.
Company / Sadivi
Sadivi brings strategy, creative execution and technology together. We work with businesses on marketing while developing the orchestration layer that can connect repeatable campaign tasks.
The business model
Audience research, positioning, campaign planning, content and delivery coordination. The starting point is the customer’s objective and the judgement needed to deliver useful work.
Develop shared context, specialist task coordination, review and learning into a product. The platform is in development and its capabilities need validation.
From practice to product
Delivery experience can reveal where briefs lose context, which reviews take time and where automation adds value. Those observations should shape what we build and how we evaluate it.
Understand the decisions, hand-offs and exceptions in a real campaign.
Separate routine coordination from the judgement that needs a person.
Measure whether the proposed workflow improves useful outcomes.
The founding team
Three founders bring experience in software delivery, business advisory and corporate banking. Their previous work informs how Sadivi approaches customer needs, product development and commercial decisions.
Co-founder & CEO
Company direction · Customers · Partnerships
Brings more than 25 years of corporate banking experience, including leadership roles at Dhanlaxmi Bank and Tamilnad Mercantile Bank, with expertise in credit analysis and debt structuring.
Dinesh Kumar U brings more than 25 years of corporate banking experience, spanning investment banking, debt syndication and international banking, including offshore banking and trade finance.
He previously served as Head of Corporate Banking at Dhanlaxmi Bank and State Head of Corporate Banking at Tamilnad Mercantile Bank Ltd. His career also includes roles at ICICI Bank Ltd. and IDBI Bank Ltd.
His experience covers credit analysis, debt structuring, identifying emerging sectors and building corporate relationships. This background brings a practical understanding of how businesses assess opportunities, manage financial constraints and make investment decisions.
As Co-founder & CEO of Sadivi, Dinesh Kumar U leads company direction, customer acquisition, strategic partnerships and overall execution. He is responsible for building the team, setting commercial priorities and keeping the business accountable for client outcomes. Working with the product and finance founders, he connects customer needs with a clear operating plan and the resources to deliver it.
Professional background: HYK Capital
Co-founder, Finance & Governance
Corporate governance · Finance · Fundraising readiness
A practising Company Secretary since 2015, with corporate experience at True Value Homes and a background in governance, entity formation and fundraising support.
Santhosh Kumar Ramadurai brings experience in corporate governance, company formation and fundraising support, developed through an in-house Company Secretary role and independent professional practice.
From 2008 to 2015, he served as Company Secretary at True Value Homes (India) Private Limited, gaining experience in the real estate sector and coordinating with departments across the business. During his employment, he was involved in approximately ₹600 crore of fundraising through a combination of equity investment, bank borrowing and working capital finance.
Since 2015, he has worked as a practising Company Secretary, advising enterprises across sectors on entity formation, operations and funding matters. His experience includes managing teams of fewer than ten people and supporting coordination across business functions.
He holds an M.Com and an MBA in Finance, is a Fellow Member of the Institute of Company Secretaries of India (FCS), and an Associate Member of the Institute of Cost Accountants of India (ACMA).
At Sadivi, Santhosh focuses on finance and governance, including corporate compliance, financial coordination and fundraising readiness. He supports the founding team in establishing the structures, records and processes needed to build and operate the business responsibly.
Co-founder & Chief Product Officer
Product strategy · AI · Technical delivery
Builds software from business problem to commercial adoption, with experience spanning AI delivery, intelligent logistics planning and platforms used by service businesses.
Vignesh is a product and technology entrepreneur with experience building software businesses, delivering AI applications and taking products from an initial customer problem to commercial adoption. His work combines product strategy, technical leadership and business development.
At Agile Cyber Solutions, he leads a team delivering AI, web and mobile solutions. His AI projects include SeeBaby AI, for which his team developed a prototype that transforms ultrasound scans into lifelike images in two weeks, then built the complete product and its website within four months.
Vignesh also founded FleetYes, an officially recognised Amazon AFP Value Added Service (VAS) Provider. He led initial contracting and negotiations, shaped the product around Amazon’s business requirements and oversaw delivery. The platform has attracted more than 50 paying customers, with annual gross revenue exceeding US$200,000. He was also invited to present FleetYes at Amazon Fast Forward in Rome.
Within FleetYes, he led the development of an intelligent planning system that allocates trips to drivers, helping maximise utilisation while accounting for operational requirements and applicable European driving and working-time constraints. The system learns from planning outcomes and human corrections to refine future allocations, while allowing planners to override recommendations using their operational expertise. This experience shapes his approach to building adaptive software that combines automation with human judgement.
He has also led the development and marketing of a salon-management platform adopted by more than 60 businesses across the UK and USA. The platform connects customer bookings, staff allocation and job completion with customer communication, CRM, timesheets, holiday management and finance integrations. Its continued development is shaped by the operational needs of the businesses using it.
At Sadivi, Vignesh leads product and AI strategy, bringing together customer understanding, technical delivery and commercial execution. His focus is on building a marketing orchestration platform that helps businesses turn their objectives into coordinated campaigns, carry business context from planning through execution, and use results and human feedback to improve subsequent decisions.
The experience described above relates to the founders’ previous and ongoing ventures. Sadivi’s platform is in development; these are not Sadivi customer results.
Building Sadivi
Support with evaluating multi-agent reliability, human approval systems, pilot design and commercialisation would help turn the product direction into a validated venture.
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